The five Metaverse In Action (MIA) programs of the Finnish Metaverse Initiative and the role of IPR (Intellectual Property Rights) and standardization in immersive virtual worlds were the key focus on this event.
Finnish Metaverse Ecosystem Main Event Spring 2024 – Metaverse In Action x IPRs and Standardization in Metaverse event had keynote presentations by some of the top experts in the industry, such as Timmy Ghiurau, Innovation Lead from Volvo Cars and Michael Barngrover, Managing Director from XR4Europe and Antonio Juliá López-Barrantes, Technical Director – Immersive Technologies @ CTO Office from T-Systems International (Deutsche Telekom subsidiary)
Program
9:35 Introduction to intellectual property, Patentti- ja rekisterihallitus (Finnish Patent and Registration Office), Olli Ilmarinen, PRH & Jani Joenniemi, PRH/EUIPO
9:50 Metaverse in the EU, Carlos Luna Garcia, Digital Transformation Department, EUIPO
10:20 Significance of standardization and Nokia's approach to IPRs and standardization in the context of Metaverse, Ville-Veikko Mattila, Nokia
10:40 Digital Twin Standardization, Jarkko Pellikka, Nokia; Jukka Alve, Sesko Ry
11:00 Company presentations on IPRs and standardization
- Drones + Augmented Reality: New Level of Situational Awareness, Hannu Lesonen, Founder & CEO at Anarky Labs
- IP Story of Dispelix – How to build a high-technology company in XR market, Maija Puustinen, General Councel at Dispelix
11:40 Demonstrations and one pagers on consortium project proposals exhibited outside of the auditorium. Download project proposal template (pptx)
12:40 Keynotes (20 min each):
- Programmes and Initiatives Driving European Collaboration in XR, Michael Barngrover, Managing Director, XR4Europe
- Snap Back to Reality, Here Comes Gravity, Timmy Giurau, Innovation Lead, Virtual Experiences and XR at Innovation Arena, Volvo Cars
- How T-Systems is still investing in innovation and projects in the Metaverse 2.0 era, Antonio Juliá López-Barrantes, Technical Director – Immersive Technologies @ CTO Office, T-Systems International (Deutsche Telekom subsidiary)
- Discover the world of Meta for Work, Lydia Webster, Meta
14:00 Business Finland's Immersive Digital Life mission: Plans and coming activities, Sanni Siltanen, Immersive Digital Life mission lead
14:15 The Finnish Metaverse Vision, Jani Vallirinne, VTT
- Q&A
15:00 MIA workshops:
- How to implement TOP3 high priority actions for each MIA
- Next steps and wrap-up in each MIA group
The event was sponsored by Nokia Oyj and the Finnish Patent and Registration Office.
